With the simple fact, that you are on this webpage- and reading it, implies that you have felt the need for taking services on Digital Marketing for your Product or Business. That’s a right decision!!
There are numerous reasons why digital marketing will help grow your business, to name a few:
E-commerce market in India is pegged at INR 2 lac Crores! Mobile phone accessories account for 57% growth followed by Retail spend of 49%. Apparels are projected to reach INR 72 thousand crores. Most shoppers fall in the age group of 16-34 years 1.
With the Internet user base in India expected to cross 500mn shortly 2 which makes it even more crucial to tap these potential customers.
Search Engine Optimization has been widely accepted as an important tool to ensure that your website Ranks higher on search engine result pages, thus ensuring increase in traffic to your website. Technicalities in SEO like meta tags and keywords ensure quality traffic. The Analytics in SEO enable accurate results of return on investment through quantifiable tracking. Another advantage is that awareness and usability of your site increases.
This is a Proactive approach; to actively market your website through various search engines, for ensuring a prominent place in front of prospects eyes. The audience is highly engaged and have made up their mind to buy the product and you are right there in front of their eyes with your product offering! Through SEM you have the advantage of making changes real-time, that is you alter your product offering message through changes in website contents and keywords based on the shift of spending behavior of the customers on-the- fly. Another important advantage of SEM is its tracking mechanism of campaign spend vs revenue generated, which is very precise.
Today the whole world practically runs on Social Media. Whether it’s Product Branding, Advertising, Selling, Prospecting for new customers, Voicing your opinion, Conducting Surveys, Relationship Building, Getting connected, Building reputation, trust worthiness and Buying.... you name it all and everything is done through social media marketing (SMM). There are numerous platforms which help in advocating SMM, to name a few Facebook, Twitter, Instagram, Slideshare, Meerkat, Youtube, LinkedIn, Google+, Yahoo Answer, Pinterest and many more. SMM has helped numerous organizations in elevating brand awareness, increasing web traffic, augmenting conversion, Creating Brand Identity and Image, interacting with key opinion leaders and closing deals.
For an effective SMM, the backbone would be web links, Content quality, Innovative campaigns, Precise Keywords, Analytics to measure the success rate and
Social Media Optimization enables you to drive traffic from additional sources rather than only search engines, like blogs, podcasts, video logs, message boards. SMO has the advantage of employing Word of mouth publicity through ‘viral’ spread of information amongst peers and acquaintances. Links generated through social media sites are increasingly looked upon as relevant links by search engines. Sharing information by the end user is what carries an impact for SMO being the most effective medium for e marketing. SMO enables effective medium for creating communities through Posting in forums, sharing pictures and views.
The major advantage of using App Store Optimization (ASO) is that it drives traffic to enables your mobile app to get discovered and stand out amongst the crowd, through higher ranking. This enables better visibility amongst potential customers. It is the largest discovery medium available for publicity and visibility of an app. Though it is a time taking process in terms of result projection, but continuously monitoring and tweaking of keywords, enable fair return on investments.
63% of apps are discovered through store searches 3
One of the most effective ways for increasing web traffic, building relationship and simultaneously being cost effective is Affiliate Marketing. It helps your organization reach new customers across continents. There are numerous benefits of Affiliate marketing such as saving on additional manpower to conduct the program, low operational costs, you pay only when you obtain quality traffic from your advert. Indirectly your search engine ranks gets upgraded due to inbound links formed through network of advertisers. You don’t need to run expensive advertising campaigns but instead get yourself associated with affiliates and through their traction your traffic increases and you end up selling your products.
You have ventured out in digital marketing and are carrying out various campaigns, but unless you can’t measure, collect, analyze and report out the data, you will never know the effectiveness of various online activities you have spent money on. Here’s where Web Analytics comes handy. It ensures measuring of web traffic, assessing and improving the effectiveness of your website and conducting market research. Web analytics also helps in formulating online objectives, strategies and developing Key Performance Indicators (KPI) for you. Analytics also enables you to know the new and returning visitors, the demographic profile including location, gender and age, frequency of visits, traffic source from where they have come ie. Paid search, Social site, Organic search, Newsletter on direct traffic. You can even get minute details like visitors time spent on your website and whether they found what they were looking for. This would be very helpful on deciding your future strategies and digital marketing planning.
Online advertising is the most wide spread channel in today’s advertising world. The benefits are numerous, such as; it ensures that the product awareness reaches vast audience in the shortest possible time. The cost of online advertising is much lower than traditional advertising and offers faster ROI. It is highly specific, you can choose the geography and demographic profile to whom you would like to advertise. Another advantage is that it has measurable results. There are various analytical tools which measures the effectiveness vs sales closure due to an advertisement.